What does Jesus mean by hate?

In Luke 14.26 Jesus says: "Whoever comes to me and does not hate father and mother, wife and children, brothers and sisters, yes, and even life itself, cannot be my disciple." I thought Fred Craddock had an insightful comment on hate. Craddock says: "To hate is a Semitic expression meaning to turn away from, to detach oneself from." He said that at the time Jesus is saying hate it does not mean the same thing that we would mean by hate. We would think of hate as to loathe someone or something ----- here Jesus is saying that we are to make our priorities line up with our love and trust of God. This is a verse that has caused a great deal of angst ---- but in light of this view we are to make sure we do not put family / friends / self, before God.